Leftwich to take helm of Microsoft Euro arm

Computer software giant Microsoft is promoting deputy general manager John Leftwich to a top consumer sales and marketing position in Europe.

Leftwich was formerly Microsoft director of marketing before the role was abolished in a company re- structure. He became director of the end-user business unit in the spring of last year and added the deputy general manager role about four months later.

Part of Leftwich’s new brief as general manager of the European end-user business will include responsibility for broad strategic marketing decisions across Europe. The end-user business unit is the division concerned with consumer buyers of software.

Meanwhile Microsoft has created a new UK marketing services division. Its responsibilities include database management, brand advertising, customer loyalty, and strategic market research. It will embrace Image, the division set up to manage advertising and direct marketing.

The new division is headed by Shaun Orpen, who was previously responsible for the strategic marketing and planning group in the company. He takes on the title of director.

“The new division is designed to co-ordinate the breadth of marketing activities across the company. We believe our image communication is an essential part of shaping Microsoft for the future,” says Orpen.

Leftwich will be replaced in the UK by Simon Witts, who becomes director of the end-user customer business unit. No replacement has yet been announced for the role of deputy general manager.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here