NEWS round-up
Driveline Europe has launched Ferry Choices, its first ever ferry-related incentive product, in association with P&O European Ferries. The scheme offers consumers a range of benefits such as year-round discounts of up to 50 per cent on the price of ferry tickets and up to eight nights free accommodation at European hotels and chateaux.
Bodum, the Danish tableware and cafetière manufacturer, is entering the incentives market through promotions and sourcing agency Algar Associates.
Whitbread Inns’ fruit machine game, Showcase is offering Whitbread Leisure Vouchers as prizes alongside its existing range of merchandise.
Autoglass, the replacement windscreen specialist, has appointed BLP Consultancy to handle a year-long test campaign to measure the efficacy of sales promotion techniques against a range of objectives. BLP was appointed following a four-way pitch. In the past, Autoglass has only used sales promotion on a small scale.
Incentive 95, the UK’s largest event for the sales promotion and incentives industry, saw an 11 per cent year-on-year increase in attendance this year. The show, which took place at Olympia between May 2 and May 4, attracted almost 8000 visitors.
Cornwell Parker, the furniture group which owns the Parker Knoll, Minty and Nathan brands, has appointed two below-the-line agencies to handle its 1m account on an integrated basis. Direct marketing agency the Target Practice and sales promotion agency the BLP Consultancy were chosen following a four-way final pitch.
Things Ltd, the promotional textile supplier, has produced a Scratch ‘n’ Sniff T-shirt for brand and character licensing outfit X Line.
Gelt International, the promotional product supplier, has launched a key-ring which works as a number selector for the National Lottery. The Lucky Lotto key-ring contains 43 white balls and six red balls. When it is shaken the balls fall into place beside numbers printed on the key-ring and the position of the red balls indicates the users ‘lucky’ numbers.
