Coca-Cola hires BBH man as Euro chief…

Coca-Cola is appointing one of its agency account directors to the new post of European marketing manager.

Bartle Bogle Hegarty account director Neil Simpson, who joined the agency four years ago, will move to Coca-Cola’s Atlanta headquarters this week.

He will join Coca-Cola’s European marketing team and co-ordinate its $250m (155m) advertising account across Europe.

Simpson will be responsible for all of Coca-Cola’s sports sponsorships advertising worldwide, including the Euro 96 Football Championships. He is also expected to work with the local Coca-Cola team on sponsorship of the League Cup.

Simpson will also oversee the handover of Coca-Cola’s creative account from McCann-Erickson to Publicis on September 1 .

He will continue to work with BBH, although Coca-Cola says Simpson’s appointment should not be seen as strengthening the agency’s hold on its UK account.

Simpson will report to Coca-Cola vice president and director of advertising David Wheldon.

Wheldon is also an ex-agency man. He joined Coca-Cola from Lowe-Howard Spink.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here