Guinness Worldwide hunts npd supremo

Guinness Brewing Worldwide is understood to be seeking a new product development (npd) chief.

According to sources, the brewing company has hired a headhunting firm to help it fill the 70,000 post.

The job, as worldwide director of npd, is expected to be based at the Guinness Ireland operation which houses the Guin ness Brewing Worldwide laboratories.

The post is senior, reporting directly to the Guinness board.

Industry sources say the position will involve reassessing all Guinness’ brewing brands, including Guinness canned and draught, Harp and the alcohol-free lager Kaliber.

The brewing company is also known to be looking for an npd executive who will work as part of Guinness Ireland’s marketing department.

– Guinness stepped smartly back into the closet this week when it denied that it had

ever planned to run a “gay” commercial.

The brewer was commenting on press reports that, through its agency Ogilvy & Mather, it planned to use advertising director Tony Kaye to create the commercial featuring the first gay couple to appear in a British TV advertisement.

“To set the record straight, at no time did we ever set out to make a so-called ‘gay’ ad, nor will we be screening one.

“It’s a case of ‘The Ad That Never Was’,” says Guinness Brewing marketing director Rob McNevin.

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here