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Procter & Gamble has sold its Blue Stratos male toiletries range to a private company called Parfums Bleu, which is backed by Guinness Mahon Development Capital.

Procter & Gamble has sold its Blue Stratos male toiletries range to a private company called Parfums Bleu, which is backed by Guinness Mahon Development Capital.

Unilever’s Iain Ferguson, head of its plant sciences group, has replaced John Sharpe as chairman of Birds Eye Wall’s (MW last week).

Britvic has appointed marketing director Steve Kay to the board, and is expanding its international sales and marketing team with three senior positions and two junior posts.

Olympus, the sports chain, is centralising management for its Sportsworld and high-street chains and putting general manager Paula Vennells in charge of marketing.

DC Leisure is relaunching its dance and aerobic studios under the Lucozade NRG brand name, following a deal with SmithKline Beecham.

PepsiCo’s finance director, Alison Wheaton, is to become business development manager for the soft drinks company.

Hilton International’s UK office has appointed Sue Pettitt as international sales and marketing director.

MCA, the entertainment subsidiary of Seagram, has appointed Tom Pollock vice chairman. He was previously executive vice president (cover story, page 30).

Perrier-owner Nestlé is doing a test launch of a sparkling mineral water called Quezac. If successful, the brand will be rolled out across Europe.

Link Licensing has developed a range of merchandise to support the latest movie featuring Asterix the Gaul, which opens on August 4. Deals have been struck with Hodder Children’s Audio, WH Smith and Dillons.

Lever’s household cleaning brand, Domestos, is extending into the toilet block market with Domestos Rim Block. It will be sold in three variants for 99p each from the end of July.

Have you filled in the Marketing Week marketers’ lifestyle questionnaire? If not, there are only two weeks to go before the August 4 deadline. The questionnaire, compiled in association with Lovell Vass Boddey and NDL International, was contained in last week’s issue (MW July 14). A feature based on the results will appear in September.

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