Why Kaye is down and out on his luck

The Diary is a keen collector of Modern Art. Indeed, one cupboard in The Diary’s palatial basement flat is full of dead sheep and formaldehyde. Sorry, that should be “in” formaldehyde; there, that’s better.

Anyway, keen as ever to be seen walking art’s glistening knife edge, The Diary has been thinking of stumping up some cash to buy Roger Powell – now on sale for 1,000 at the Design and Art Direction Festival of Excellence at the Saatchi Gallery. Powell is homeless and has been put on sale by the enfant terrible of the ad world, Tony Kaye.

Kaye is an artist. “If I say something is art, then it’s art; because I’m an artist,” he told a bewildered Newsnight last week. So putting Powell on sale is an ironic comment on contemporary values. But, let’s face it, Kaye is an ad man at heart and Damien Hirst’s sheep in formaldehyde sold for 25 times the “value” placed on Powell. So how long will it be until we see “tramp-in-formaldehyde” – because if Kaye says it’s art, then it is? Isn’t it?

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here