Asda leaves Fleming speechless

The Diary can reveal that it was not just Michael Fleming who was caught out by the turn of events last week which saw his rather sudden departure from Asda.

Fleming was lined up to speak at the Marketing Society’s retail conference in September but the society received an apologetic call from the supermarket chain earlier in the week saying that Mr Fleming could not make it and offering an alternative speaker, trading director Tony Campbell. “Asda knew what was going on and offered a replacement,” says a society spokeswoman. Luckily the event is in the early stages of preparation, so the society will not have to amend its brochure to erase Fleming from history.

The subject of the talk? Asda Recovery And Beyond. The Diary cannot be the only person who thinks Fleming’s views on the subject could be a whole lot more interesting now than they were two weeks ago.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here