The Diary can reveal that it was not just Michael Fleming who was caught out by the turn of events last week which saw his rather sudden departure from Asda.
Fleming was lined up to speak at the Marketing Society’s retail conference in September but the society received an apologetic call from the supermarket chain earlier in the week saying that Mr Fleming could not make it and offering an alternative speaker, trading director Tony Campbell. “Asda knew what was going on and offered a replacement,” says a society spokeswoman. Luckily the event is in the early stages of preparation, so the society will not have to amend its brochure to erase Fleming from history.
The subject of the talk? Asda Recovery And Beyond. The Diary cannot be the only person who thinks Fleming’s views on the subject could be a whole lot more interesting now than they were two weeks ago.