Asda leaves Fleming speechless

The Diary can reveal that it was not just Michael Fleming who was caught out by the turn of events last week which saw his rather sudden departure from Asda.

Fleming was lined up to speak at the Marketing Society’s retail conference in September but the society received an apologetic call from the supermarket chain earlier in the week saying that Mr Fleming could not make it and offering an alternative speaker, trading director Tony Campbell. “Asda knew what was going on and offered a replacement,” says a society spokeswoman. Luckily the event is in the early stages of preparation, so the society will not have to amend its brochure to erase Fleming from history.

The subject of the talk? Asda Recovery And Beyond. The Diary cannot be the only person who thinks Fleming’s views on the subject could be a whole lot more interesting now than they were two weeks ago.

Recommended

Comet shake-up to halt decline

Marketing Week

Comet, the Kingfisher-owned electrical retailer, has demoted its managing director to commercial director as part of a radical board-level shake-up aimed at halting its decline. Brent Wilkinson will become commercial director this week. He will have overall responsibility for buying and marketing. The position of managing director will not be filled, and commercial director Peter […]

Food, with a bit on the side

Marketing Week

By December, we’ll be the eighth-largest photo processing centre in the country,” says one, while another boasts proudly about the development of a pharmacy counter that would have made the mighty Jesse Boot’s eyes smart with envy. Books, perfumes, health checks, dry cleaning, petrol, cards, gifts, clothes, plants, condoms, magazines and newspapers, stationery, toys, crèches, […]

The man with no name, yet

Marketing Week

The Diary would like to thank everyone who responded to its plea for alternative versions of what “Saatchi” might stand for. But the response was so pitiful that it will only thank Ian Metcalfe of SPS Advertising, who came up with Sad Ad Agency Tycoon Claims Higher Inspiration. The Diary hopes that readers will seek […]