Castlemaine brand in XXXX rated cinema commercial

Castlemaine XXXX’s agency Saatchi & Saatchi has produced an “X”-rated commercial featuring a porn actress lewdly caressing a can of its lager.

Castlemaine XXXX’s agency Saatchi & Saatchi has produced an “X”-rated commercial featuring a porn actress lewdly caressing a can of its lager.

The ads open with a soft focus shot of the bikini-clad, hardcore porn actress.

The ads are lit and directed to look like a real porn movie, before a shot of the can reveals it to be a spoof. When the actress takes a sip from the can a cover-up star appears between her mouth and the can. The background music track is believed to have been borrowed from a hardcore film.

It is understood the ads were originally made as a joke for the agency’s show-reel. But now the agency is believed to be considering whether to show the ads in cinemas. Saatchi and the client should make a decision within a month. The agency was not available for comment.

Castlemaine XXXX-owner Carlsberg-Tetley Brewing claims it has neither ordered or seen the ads. A spokesman for the company says: “We know nothing about these ads.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here