P&J launches Smoothies ‘thick’ drink

London-based soft drinks company Pete & Johnny is launching a “liquid fruit snack” drink called Smoothies, this week.

London-based soft drinks company Pete & Johnny is launching a “liquid fruit snack” drink called Smoothies, this week.

Tesco and Waitrose have trialled the drink and are expanding distribution. Sainsbury’s is in talks to stock the product.

The drink is imported from the Hansen Juices Company in California and according to P&J director Harry Cragoe, it is made by a pulping process.

Smoothies is thicker than rival juice brands, and will be positioned as a healthy drink. P&J claims its vitamin content is higher than that of other juices.

Although new to the UK, textured drinks are popular in the US, and according to Cragoe, Smoothies is the first in a series of drinks which P&J will launch in the UK.

“A lot of ‘new age’ drinks are just water, sugar and flavouring,” he claims. “We want to make an honest premium product.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here