Month: July 1995

EMAP Metro plans men’s glossy launch Total Sport

Marketing Week

EMAP Metro has confirmed its entry into the sports magazine market with the launch of Total Sport in November, as predicted in Marketing Week (March 31). The glossy men’s magazine will be edited by former Q editor Danny Kelly and will cover the main UK spectator sports. It will start as a bi-monthly, becoming a […]

Kwik Fit hires agency man for key post

Marketing Week

Kwik Fit is appointing the account director behind its “You can’t get better than a Kwik Fit fitter” strategy to run its marketing department. Paul Yole, who developed the strategy while working at Hall Advertising (until 1986), is taking the role of marketing director for Great Britain. He replaces group director of marketing Peter Holmes, […]

BA seeks to slash cost of distribution

Marketing Week

British Airways is working with travel trade bodies ABTA and the Guild of Business Travel to cut distribution costs. The airline is reviewing commission structures for travel agents and expenditure on UK marketing, including computer reservations and advertising. It is also looking at technological developments, including airport ticket machines for business travellers who book direct […]

No Title

Marketing Week

The Conservative Party claims to have settled its 600,000 bill with Saatchi & Saatchi, leaving it free to hire M&C Saatchi. The money, the remainder of the bill from the 1992 General Election campaign, was a major barrier to the Party leaving Saatchi & Saatchi and appointing the breakaway agency. The Labour Party has moved […]

Return of the Green giant

Marketing Week

Depending on who you believe, the Green movement is either regrouping for another blistering attack on Britain’s less-than-ethically minded manufacturers or it is suffering the worst decline in popularity since Mussolini was strung up by his former supporters. In poll after poll, consumers express the view that yes, they do still care about fair trading […]

Car trouble looms for ITV companies

Marketing Week

It will cost car makers an extra 74m this year just to buy the same amount of advertising as they bought last year and to attract the same number of viewers. It was the single most important figure focusing the minds of car company managing directors when they met to discuss a plan of action […]

McCann faces European media review

Marketing Week

Coca-Cola will review McCann-Erickson’s remaining piece of pan-European business, media buying and planning, at the start of next year, sources say. The review could end the agency’s 38-year relationship with the soft-drink giant. A number of agencies are believed to be fighting for a place on the company’s pitch list. These include the Carat network; […]

Rover in home loans initiative

Marketing Week

Rover Cars is launching a joint promotional initiative with a mortgage company to boost both house and car sales. In the long term, the scheme could open the way to car companies offering branded mortgage packages as their finance divisions become more influential. Details of the Rover scheme with the Chase DeVere Mortgage Management company […]

Coca-Cola hires BBH man as Euro chief…

Marketing Week

Coca-Cola is appointing one of its agency account directors to the new post of European marketing manager. Bartle Bogle Hegarty account director Neil Simpson, who joined the agency four years ago, will move to Coca-Cola’s Atlanta headquarters this week. He will join Coca-Cola’s European marketing team and co-ordinate its $250m (155m) advertising account across Europe. […]

No Title

Marketing Week

Procter & Gamble is relaunching its Insignia range with an estimated 3m campaign, through EURO RSCG. The ten-year-old brand has lain dormant for almost three years, without any marketing support, while P&G concentrated most of its attention on

Maurice tells of his letters from the Gods

Marketing Week

The Diary has decided to share some of the more revealing quotes from Maurice Saatchi’s confessional, sorry, lecture to the D&AD. “I am one who has never known the flash of inspiration, the touch of genius, the gift from the Gods,” he said, before associating himself with Picasso and Martin Luther King, among others. “I […]

No Title

Marketing Week

The Diary can’t help feeling a touch sorry for Matthew Foster, senior account manager at JWT Manchester. He turned up at a model casting session for the latest executions for The Manchester Evening News and was probably more than a little chuffed when the photographer rejected all the models and opted to use Foster instead. […]

CU tipped for ITV sponsorship deal

Marketing Week

ITV is understood to have signed up Commercial Union to sponsor the next series of top-rating Sunday night drama series London’s Burning. It is expected to be the largest network sponsorship deal struck so far this year. However, close links between a sponsor’s business and its sponsored programme’s subject have caused problems with other deals. […]