Wired Ventures and The Guardian have settled their dispute over the UK version of Wired magazine. Wired Ventures – the US founder publisher – has taken on editorial control of the UK edition and the two companies have formed a joint venture to produce European editions.
The Government has decided to support a European Commission directive enforcing unconditional digital transmission access to all. At present, Rupert Murdoch dominates digital transmission and decoding systems.
MTV Europe is launching its biggest UK ad campaign to boost awareness of the MTV brand and promote specific programmes in the schedule.
Talk Radio has secured Snickers as the airtime sponsor of its coverage of the World Athletics Championships from the end of this week…
…Talk Radio has appointed Hugh Davis, former research manager at Classic FM, as marketing services manager.
Golden Rose Communications is to unveil plans for a campaign verification system, which will make it more accountable to advertisers. It is also restructuring its marketing department. Details were being finalised as Marketing Week went to press.
Continental Airlines is launching its Manchester-Newark route with an ad campaign in the regional press through media sales company Amra.
Taylor Nelson AGB, the media and marketing research group, has announced pre-tax profits of 3.6m in the six months to June – a 17 per cent rise on the same period last year.
Mills & Allen has launched a new poster size, the Super 6, which is more than double the size of a six-sheet, at 100 London locations.
The National Magazine Company has promoted Steve Sturgeon from brand development manager to director of marketing strategy.
Reed Regional Newspapers and Thomson Regional Newspapers have merged their leaflet divisions under the name Regional Letterbox Services.
British Transport Advertising has launched a new product allowing companies to advertise on the departure/arrival indicator boards at mainline stations in London.