Texaco appoints global supremo

Oil giant Texaco has appointed its first worldwide marketing co-ordinator to develop global marketing strategies.

Helen Clark has been transferred from her position as Texaco’s brand development manager in the UK to take up the new role based in New York. The move comes as Texaco unveils initiatives to develop its forecourt retail sites, an area Clark has been heavily involved in.

Last week the company announced plans to take full management control of its slimmed down network of 450 retail sites to encourage co-ordinated marketing.

Since 1992, Clark has been responsible for developing all Texaco’s UK marketing and brand strategies, its market research and retail store design. The creation of the Millennium Series of service stations with retail partners, including Pizza Hut and McDonald’s, has also been part of her brief.

In her new role she will act as a consultant to Texaco’s Corporate Planning, Economics and Quality department – the forward planning unit for Texaco’s downstream or non-exploratory activities.

“I will be responsible for developing Texaco as a worldwide brand,” says Clark, “and defining its positioning.” But the full brief is still being devised.

– Sainsbury’s is opening a petrol station on the site of its Walthamstow Homebase, which will include a shop selling convenience goods.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here