Walsh Trott pulls in 2.5m Sharwood’s

JA Sharwood’s has ended weeks of speculation by handing its 2.5m Sharwood’s food account to Walsh Trott Chick Smith.

The move continues Sharwood’s 12-year relationship with Walsh Trott managing partner Amanda Walsh. Walsh was appointed to handle the Sharwood’s food account in 1983 when she joined WCRS.

WCRS lost the Sharwood’s account in May, just two months after Walsh left the agency (MW May 5).

The creative move was part of an overall review at Sharwood’s which resulted in media being pooled into BBJ Media Services.

Despite her 12-year link, Walsh says the account win was not a foregone conclusion.

“If it was really just down to me Sharwood’s would have walked in here months ago and just handed over the account,” she says.

Walsh Trott won the account after a lengthy pitch against several agencies, says Sharwood’s marketing manager Fergus Rose. The account was awarded on the strength of the agency’s planning and creative work.

Sharwood’s is brand leader in its market but is facing increasing competition in the 100m-plus ethnic foods market from brands such as Nestlé’s Crosse & Blackwell range. WTCS starts work on the account immediately, although its creative work will not break until next year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here