Wrangler starts hunt for marketing chiefs

Denim giant Wrangler is seeking two marketing chiefs for its UK and European operations.

Sue Childer, UK marketing manager, left last week after three years at the company to join Champion Sports in Barcelona. She had been in charge of Wrangler’s UK marketing since October last year, when the UK sales and marketing director role held by Mike Taylor was axed in a European shake-up. The new marketing manager will report to UK managing director Aidan O’Meara and work closely with the Brussels head office.

The company centralised its marketing for five European countries at the head office last October under marketing chief Barry Brennan. He left shortly afterwards to work for Independent Newspapers in Ireland.

Wrangler has also begun a search for a European marketing director, following the appointment of Bob Coppage as president of Wrangler Europe. Coppage joins from Wrangler Europe’s parent company, VF, in the US. He replaces Terry Lay, who is promoted to head VF’s European operation.

The new European marketing director will work closely with advertising agency TBWA on pan-European advertising.

In the UK, Wrangler is preparing a new execution for its “City Slickers” TV campaign, which is due to be aired in the UK at the end of the month.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here