K’NEX names former CPC man as marketing chief

US toy maker K’NEX has appointed former CPC marketing controller Robert Williamson to the new position of head of international marketing.

Williamson will spearhead development of the company’s toy range – a cross between Lego and Meccano – as it expands across Europe. The brand is available in five markets, including the UK, and will enter the Netherlands and Turkey later this year.

K’NEX has agreed a 2.5m UK marketing budget. It could spend more than 10m across Europe.

Williamson, who takes charge of all non-US marketing, says he plans to work with the US parent to recruit an advertising agency.

Media planning and buying will continue to be handled by the Media Business Group in the UK.

K’NEX signed a joint venture arrangement with toy giant Hambro for European expansion in 1994. The toy brand launched in the UK in October last year.

NEWS

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here