McDonald’s has struck a 1.75m deal to use the FA Premier League logo in all its marketing activity.
About 1m of the sponsorship will go towards initiatives to encourage family and young people’s attendance at local Premier League clubs and involves McDonald’s sponsoring some family stands.
Last year the company test sponsored Manchester United’s family enclosure.
“Football is the national game and the association with the Premier League forms an ideal partnership,” says McDonald’s senior vice president, Marcus Hewson.
The Premier League deal is an extension of the company’s commitment to football. It sponsored World Cup 94, and will sponsor Euro 96 and World Cup 98.
A new TV commercial, featuring England captain David Platt, broke on Monday.