Leagas Delaney starts a poster and TV campaign for The Guardian in the North of England at the beginning of September, which will support the launch of the A5 version of The Guide (MW August 4). From September 9, the A5 Guide will be available across the North from Liverpool to Hull. The London A5 version was launched two years ago.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.