Y&R wins pitch for 3m Live TV

Live TV, Mirror Group Newspaper’s 24-hour cable service, has appointed Young & Rubicam to its beefed-up 3m advertising account after a four-way pitch.

The station launched on June 12 on the back of a press, poster and cable TV campaign by Saatchi & Saatchi – bought by Zenith Media – but parted from the agency shortly afterwards.

Y&R media director Greg Turzynski says that the win offers “the first opportunity to promote something new in TV. Live’s format already differentiates it from other stations, and it should be very exciting working with that kind of live output”.

As part of the marketing reshuffle, Live TV is understood to have withdrawn from involvement in the fledgling Cable Communication Association generic marketing push.

Instead, Janet Street-Porter’s tabloid-style station will concentrate on developing its own brand. It could spend the equivalent of 3m in the first year, although much of that will be in Mirror Group national press titles.

Ogilvy & Mather, Rainey Kelly Campbell Roalfe and Walsh Trott Chick Smith are all understood to have pitched for the business.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here