ABTA victim of airline’s collapse

Travel agent watchdog the Association of British Travel Agents (ABTA) found itself a victim of an airline collapse last week.

The industry trade association had booked 120 seats for its annual conference in South Africa next month, with start-up Avia Airlines. The airline went into liquidation two weeks ago, only three months after its launch.

A spokesman for ABTA says it chose to book some of the conference delegates seats with the new airline, taking advantage of Avia’s low fares to Johannesburg, which started at 499 return. ABTA has managed to move its bookings to British Airways and South African Airways. It described the situation as an “inconvenience”, but has lost no money.

Avia, which set up in May with a policy of undercutting rival fares by about 15 per cent on the London to Johannesburg direct route, was the brainchild of its South African chairman and founder Gert de Klerk.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here