English Heritage marketing director Bob Ager has resigned, claiming the role has changed substantially since he joined 18 months ago.
At the same time English Heritage has awarded Leagas Delaney its 800,000 account from a shortlist understood to have included J Walter Thompson, Saatchi & Saatchi and GGT.
Ager, who does not have a new post lined up, joined after five years as marketing director for department store Selfridges. Before that he was deputy managing director at ad agency Foote Cone & Belding.
Ager was hired to make English Heritage more commercially viable. His first task was to improve its marketing and income-generating activities. But he says: “English Heritage no longer wants to do the things that it wanted to when I was recruited. Rather than fit in with the new job, I think it is better that I look at other options.”