Dell lures marketing directors from rivals

Personal computer manufacturer Dell, the world’s biggest seller of PCs over the phone, has poached two new marketing directors from its rivals.

Compaq marketing services group manager Roger Berry becomes marketing director for the Dell Direct division.

Nigel Batterton joins from Hewlett-Packard to take up the post of marketing director

for Dell Corporate.

Batterton was at rival PC manufacturer Hewlett-Packard for 11 years, most recently as the company’s UK industry marketing manager.

Berry and Batterson take on new roles at Dell. The positions have been created as a result

of the company’s decision to split its business into two divisions.

Berry’s role involves marketing and advertising Dell’s core business of selling computers over the phone. Batterton’s will focus more on building the Dell brand and developing the relationship between the PC maker and its resellers.

Berry, who will be based in Dell’s Bray facility in Ireland, will report to managing director Maurice Cowey. Batterton will be based at Dell’s UK Bracknell offices and report to Nick Pike, managing director of Dell Corporate.

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