With the proliferation of commercial radio, many people will not notice the arrival of a new player.
But Trust FM has just won a one-month licence to broadcast across North East Surrey with a difference – all advertising revenue is going to The Children’s Trust charity. So far, Burger King will be feeding the station staff for a month, TDK has provided all the tape, and other sponsors include Virgin Atlantic and Our Price records. But the organisers are still seeking big-brand advertisers to swell the coffers for a station with a potential audience of 110,000. “For once donors will be able to get something immediate and tangible in return for donating to charity,” says communications manager Sarah Watts.