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The Observer is launching a 48-page listings and entertainments magazine called Preview. A national TV and poster campaign to promote the launch breaks through Leagas Delaney next month.
News International’s pre-tax profits have increased by more than 100 per cent to 778.7m (360.9m last year) thanks to a windfall gain through selling a 20 per cent stake in BSkyB…
…BSkyB has launched a campaign through National Letterbox Marketing to target the 8 million households in the catchment area of the 21 Premier League football clubs.
Mark Story, who became programme director at Virgin Radio last week, has made his first change to the schedule. Nicky Horne has replaced drivetime presenter Nick Abbot. Abbot has left the station.
Talk Radio UK has promoted sales executive Nick Solari to post of client account manager…
…Our Tune, the real life ‘sob slot’ that will move to TRUK when ex-Radio 1 DJ Simon Bates joins the station next month, could be sponsored for about 350,000, according to radio sources.
Pearson’s interim profits have fallen 27 per cent from 69.3m to 50.5m. It blames re-organisation measures and ‘less than buoyant’ markets…
…The company has confirmed plans to sell its 9.8 per cent direct shareholding in BSkyB. It could raise as much as 577m, say City sources.
Sony has joined forces with the BBC, BT, ITV, Channel 4, Motorola and Pace to form the Digital TV Group – an industry-wide forum to facilitate the introduction of digital terrestrial TV to Britain.
Radio listeners are more comfortable with radio sponsorship than TV sponsorship, according to research conducted for Media Sales & Marketing.
Heart 106.2 has signed a 400,000 sponsorship deal with Carphone Warehouse to sponsor Sky Patrol – an eight times a day traffic report…
…Thirty advertisers have booked airtime on the new London station, including Office Angels, EMI and Nissan.
Microsoft is the first advertiser to use Mills & Allen’s new Super 6 package, booked through Concord by Mediastar for a one-week campaign starting on Thursday.
