Roose beats four to 7m Benckiser

German household products company Benckiser is awarding its 7m UK advertising account to Roose & Partners, after a five-way pitch.

The other agencies on the pitch were CDP, Duckworth Finn Grubb Waters, Simons Palmer Denton Clemmow & Johnson and incum-bent Burkitt Edwards Martin.

Roose & Partners will now be handling advertising for the entire range of Benckiser products, including Vanish stain removers and Finish dishwasher detergents.

The agency is affiliated to the Armando Testa European agency network, which handles the Benckiser account in Italy.

Ted Roose, managing director of Roose & Partners, admits that the link with Armando Testa got his agency on to the pitch list, but denies that it was the reason it won the business.

Batterton old man with fair hair four colour

Berry young boy with brown hair four colour

Batterton (l) and Berry: Joining from rival PC firms to run marketing

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here