Roose beats four to 7m Benckiser

German household products company Benckiser is awarding its 7m UK advertising account to Roose & Partners, after a five-way pitch.

The other agencies on the pitch were CDP, Duckworth Finn Grubb Waters, Simons Palmer Denton Clemmow & Johnson and incum-bent Burkitt Edwards Martin.

Roose & Partners will now be handling advertising for the entire range of Benckiser products, including Vanish stain removers and Finish dishwasher detergents.

The agency is affiliated to the Armando Testa European agency network, which handles the Benckiser account in Italy.

Ted Roose, managing director of Roose & Partners, admits that the link with Armando Testa got his agency on to the pitch list, but denies that it was the reason it won the business.

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