Beleaguered bed manufacturer Silentnight has awarded its 2m advertising account to The Leith Agency after a four-way pitch involving the incumbent Brahm Agency. The appointment is an admission by Silentnight that it has been drifting for the past year after dropping BDH, which created TV ads featuring a duck and a hippo. In May last […]
International Distillers & Vintners is launching its first television ad for a high-strength spirit with a campaign for Cockspur rum.
McCann-Erickson has picked up the estimated 3m Jeyes account, which was dormant for two years before moving to Kevin Morley Marketing in April. When KMM was bought by Lintas Worldwide, Jeyes reviewed it because of a client conflict with Unilever business in the other Lintas agencies (MW June 2). The initial brief will cover two […]
Live TV, Mirror Group Newspaper’s 24-hour cable service, has appointed Young & Rubicam to its beefed-up 3m advertising account after a four-way pitch. The station launched on June 12 on the back of a press, poster and cable TV campaign by Saatchi & Saatchi – bought by Zenith Media – but parted from the agency […]
Harrods is understood to have appointed a new group marketing director to replace Trevor Bell who left in May to become marketing director of retail group Facia (MW May 26). The group has recruited Nancy Spall, an American who previously developed the marketing strategy for the World League of American Football in the UK, and […]
NEWS Cellular telecoms operator Cellnet is changing its image as part of a 10m TV relaunch in September. The UK mobile phone operator is axing its John Cleese and Ronnie Corbett comic sketches in favour of a branding campaign.
US toy maker K’NEX has appointed former CPC marketing controller Robert Williamson to the new position of head of international marketing. Williamson will spearhead development of the company’s toy range – a cross between Lego and Meccano – as it expands across Europe. The brand is available in five markets, including the UK, and will […]
What do rain and ITV commercial impacts have in common? We haven’t seen much of either recently. Unfair? Well, in ITV’s case there have been lots of impacts about but, crucially, not as many as in 1993 or 1994. The result of showing 14 year-on-year minuses out of the past 20 weeks (with another four […]
ITN is about to enter a new era as News at Ten once again faces possible rescheduling, a revised ownership structure looms and rivals gather their forces. Meg Carter assesses its future
Media independent CIA Group is claiming to have won 226m in potential new business worldwide, during the first six months of 1995. It is a 440 per cent increase on new business won during the same period last year, which was worth 42m. Major additions include Italian food company Barilla’s 70m account and pan-European business […]
NEWS The Coca-Cola bottle will become the first shape to win trademark registration later this week. It will be followed in the coming months by a flood of other product shapes, smells, sounds and colours seeking commercial protection under th
Furniture retailer Courts is hiring a former Texas Homecare marketing chief to be its first marketing director, as it expands into the North. The chain has brought in Clive Roylance to take control of marketing, previously run by chief executive Bruce Cohen. The company says the move will free Cohen to concentrate on expansion. Roylance […]
Leagas Delaney starts a poster and TV campaign for The Guardian in the North of England at the beginning of September, which will support the launch of the A5 version of The Guide (MW August 4). From September 9, the A5 Guide will be available across the North from Liverpool to Hull. The London A5 […]
With reference to the article “Fear and loathing in Kent” (MW August 11), I write to say that I am appalled to read yet another sarcastic piece about people attempting to retain the heritage and culture of our country and failing to list any of the important and relevant facts. If Iain Murray had bothered […]
Whitbread is relaunching the Merrydown cider brand, replacing its classic rural image with earthy Celtic imagery aimed at a younger, “new age” market. The TV advertising will play on Celtic themes and present the brand’s “dark side”. The brewer took over distribution and marketing for the brand in May, and has since moved its 1m […]