Accountancy firm BDO Stoy Hayward has appointed integrated marketing communications consultancy Aspen Business Communications to manage a lead-generation programme following a three-way pitch. The Business Database from Yellow Pages now includes more business locations, increasing records to 1.7 million. Hooton Schofield and the production services division of The Computing Group have merged to create The […]
Broadcasters are rubbishing the Heritage Secretary’s proposals for granting DTT licenses. Can Mrs Bottomley rescue the situation? asks Torin Douglas
I was most disappointed – and extremely surprised – to read your article “Schools pan Sainsbury’s scheme” (MW September 22) commenting on the Sainsbury’s Schoolbags promotion. The view expressed by William Anderson (who, as far as we know, has never made any comment about the scheme to us) of the Schools Consortium appears to be […]
With corporate funding of worthy causes in decline, charities are having to compete for sponsorship deals. Jo
Bob Bayley, former chairman and chief executive of the GGT-owned Option One Group who left suddenly last week, has denied rumours that he was fired after clashing with GGT over the company’s future. Sources suggest GGT has been unhappy with the performance of below-the-line business Option One for about 18 months. GGT is said to […]
LibÃ©ration, the French daily national newspaper, has welcomed a new managing director, Pierre-Jean Bozo, as it seeks to return to profit in 1996.
Le Shuttle Holidays, the tour operator division of Eurotunnel, is understood to be reviewing its status as a separate unit within the company. Brochures for next year are not being produced. Le Shuttle Holidays launched its first brochures in December. They covered summer self-catering holidays and continental short-break and ski-drive programmes. At the time, former […]
BP is launching a long-term promotion, That’s Entertainment!, with Sony. BP customers can redeem vouchers against a range of Sony products, including its Playstation video console. The annual budget could top 15m. The promotion has been created by Interfocus. Saatchi & Saatchi and Bates Dorland are braced to renegotiate their contracts with Kingfisher, following the […]
Electronics giant Amstrad launches a new division dedicated to beauty care called Ultima this week, selling face creams and a facial toning system. Plans for the new division were revealed exclusively in Marketing Week (July 7). At a press conference tomorrow (Thursday) Amstrad founder Alan Sugar will demonstrate the Ultima Face Care System and show […]
United Biscuits has appointed Leo Burnett to handle its 18m centralised media buying and planning account. Burnett, incumbent agency on the 4m (Register-MEAL) McVitie’s business, pitched against BMP DDB Needham, Zenith Media and Optimedia, the incumbent on the 6.5m KP account. UB’s two other roster agencies, MediaCom and John Ayling & Associates, dropped out of […]
Clubcard, Tesco claims, has been a success. Rivals have not rushed to follow suit and remain unconvinced.
Sainsbury-owned DIY retailer Homebase is losing its marketing director, Andrew Molle, who is leaving to join opticians chain Specsavers in a similar role. Molle leaves this week, and takes up the 120,000 a year position of marketing director in two weeks’ time. The opticians group, with an advertising budget of 7m, has been without a […]