Month: September 1995

Clubcard, Tesco claims, has been a success. Rivals have not rushed to follow suit and remain unconvinced.

Accountancy firm BDO Stoy Hayward has appointed integrated marketing communications consultancy Aspen Business Communications to manage a lead-generation programme following a three-way pitch. The Business Database from Yellow Pages now includes more business locations, increasing records to 1.7 million. Hooton Schofield and the production services division of The Computing Group have merged to create The […]

Consumer databases are comprehensive, but marketers’ ability to target clients lacks depth without effective business-to-business records. Martin Croft reports on the problems posed by companies spending less than ten per cent of their marketi

Broadcasters are rubbishing the Heritage Secretary’s proposals for granting DTT licenses. Can Mrs Bottomley rescue the situation? asks Torin Douglas

I was most disappointed – and extremely surprised – to read your article “Schools pan Sainsbury’s scheme” (MW September 22) commenting on the Sainsbury’s Schoolbags promotion. The view expressed by William Anderson (who, as far as we know, has never made any comment about the scheme to us) of the Schools Consortium appears to be […]

With corporate funding of worthy causes in decline, charities are having to compete for sponsorship deals. Jo

Bob Bayley, former chairman and chief executive of the GGT-owned Option One Group who left suddenly last week, has denied rumours that he was fired after clashing with GGT over the company’s future. Sources suggest GGT has been unhappy with the performance of below-the-line business Option One for about 18 months. GGT is said to […]

The future of Nestlé’s Chambourcy brand has been put in doubt following a review of the Swiss food giant’s second tier brands (MW October 7, 1994).

Allied Domecq Spirits & Wine has appointed a swathe of marketing directors for all its brands as part of the long-running marketing shake-up, announced last July.

EMAP Elan plans to launch a women’s monthly magazine to compete with Marie Claire and Cosmopolitan. The launch is planned for spring next year and has been described by one EMAP insider as “less in-your-face than Marie Claire and Cosmo”. Marie Claire is published by IPC and Cosmopolitan is published by The National Magazine Company. […]

The insurance market has undergone rapid change during the past five years, with direct sales revolutionising the way the industry operates. George Boyter examines the campaigns – both DRTV and response-driven press ads – of the top operators,

You can tell the type of music someone listens to by what they drink. Nowhere can this be seen more clearly than in two sponsored jazz tours taking place this autumn. Allied Distillers is backing its Teacher’s whisky brand with a European tour by ultra-cool jazz stars such as Ornette Coleman, Courtney Pine and Wayne […]

Filofax is considering appointing an advertising agency this autumn for its first above-the-line campaign. The push will launch a new range of personal organisers and mark the company’s 75th anniversary next year. Filofax’s marketing department has recently undergone a restructure. Newly appointed marketing controller Jill Pinnington says the planned 1m campaign, to be launched in […]

From a cherubic “Putti” designed by Vivienne Westwood to an Eastertide “Eggsdream”, Swatch launches more than 150 watch designs each year. The company – conceived by Swiss watch giant SMH in 1983 – manufactures 15 to 17 million watches a year. At the heart of this success story is its unique approach to direct marketing. […]

The two main parties are getting back on the election campaign trail but, unlike last time, Labour is armed with a 4m budget and a full-service agency, while the Conservatives lack the old Saatchi savvy. By Tom O’Sullivan Every General Election is always going to be the dirtiest; the most important, the most presidential – […]