Bass gives global brand job to Fitzell

Bass has appointed its brands director for lagers Leslie Fitzell to a new international role.

Fitzell will search out foreign lager brands for UK launch in the specially created post of senior executive for international development.

He will report to Bass International Brewers director of international development Brian Ross.

Fitzell has spearheaded the UK launches of Bass brands Hooper’s Hooch alcoholic lemonade and Staropramen bottled lager.

He will also look for opportunities to set up joint ventures in foreign countries. Bass has a stake in the Czech brewer of Staropramen, and has set up a joint venture with Chinese brewer Ginsber.

Bass Brewers expects to announce a successor to Fitzell as brand director in the near future. Fitzell will take up his new role in October.

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