Chiat/Day grabs 2m Observer

Chiat/Day has scooped the 2m Observer account from a shortlist of agencies, including incumbent Leagas Delaney.

The other agencies on the list were Ogilvy & Mather and TBWA. Media planning and buying remains with Pattison Horswell Durden.

The Observer has continued to fare poorly against the giant of the Sunday broadsheet market, The Sunday Times, since it was bought by Guardian Media Group last year.

The appointment of Chiat/Day follows the replacement in February of the newspaper’s editor Jonathan Fenby with Andrew Jaspan from The Scotsman.

Jaspan will relaunch the paper this autumn. The newspaper will be publishing a 48-page listings and entertainments magazine called Preview next month as part of the relaunch. There will be additional editorial changes to the sports and business sections, although the front of the paper will be less drastically revamped.

Leagas Delaney continues to run the account of The Observer’s sister paper, The Guardian.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here