Lunn Poly is planning to join the 400m consumer travel voucher market, dominated by Thomas Cook and Going Places.
The travel agency aims to become market leader in travel vouchers within two years.
The vouchers are redeemable at travel agents or through Lunn Poly’s national booking centre. Four newly designed denominations will be available at between 5 and 250, with discounts of between one and three per cent. A direct mail and trade advertising campaign will start this week.
Lunn Poly has used internal company vouchers for ten years and has a one per cent market share based on unsolicited requests from other companies.
Peter Vella, Lunn Poly head of development, is confident that he can win market share from the established players. “We’ve got all the advantages. We can compete with discounts at least as well as the others and, with 770 shops, we are market leader in the holiday market.”