Lunn Poly to enter travel voucher fray

Lunn Poly is planning to join the 400m consumer travel voucher market, dominated by Thomas Cook and Going Places.

The travel agency aims to become market leader in travel vouchers within two years.

The vouchers are redeemable at travel agents or through Lunn Poly’s national booking centre. Four newly designed denominations will be available at between 5 and 250, with discounts of between one and three per cent. A direct mail and trade advertising campaign will start this week.

Lunn Poly has used internal company vouchers for ten years and has a one per cent market share based on unsolicited requests from other companies.

Peter Vella, Lunn Poly head of development, is confident that he can win market share from the established players. “We’ve got all the advantages. We can compete with discounts at least as well as the others and, with 770 shops, we are market leader in the holiday market.”

Recommended

Anchor md pulls out of own-label job

Marketing Week

Anchor Foods managing director Fernando Guerra is to remain with the company despite accepting a similar job at own-label manufacturer FE Barber. According to sources, the surprise U-turn was made after Anchor offered Guerra more favourable terms to stay. Barber, which is owned by Hobsons, announced in May that Guerra would join the company from […]

Times free offer helps rival sales

Marketing Week

The Times/Microsoft give-away promotion may have backfired, according to research by The Daily Telegraph’s ad agency J Walter Thompson. The Times was free from newsagents as part of the launch of Microsoft’s Windows 95 campaign last Thursday. The research involved filming buyers as they went into 20 shops in Manchester and London and selected their […]

Chiat/Day grabs 2m Observer

Marketing Week

Chiat/Day has scooped the 2m Observer account from a shortlist of agencies, including incumbent Leagas Delaney. The other agencies on the list were Ogilvy & Mather and TBWA. Media planning and buying remains with Pattison Horswell Durden. The Observer has continued to fare poorly against the giant of the Sunday broadsheet market, The Sunday Times, […]