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Advertising for Ford’s new large passenger car, the Galaxy, breaks tomorrow (Thursday). The push, by Young & Rubicam, makes reference to first-class air travel, emphasising its roomy interior. Account director Paul Venn says that it seeks to avoid presenting the car as “a ‘Mum’s taxi’ or a leisure vehicle”. An initial teaser campaign includes two TV ads, press and poster work, with a third

TV commercial and supporting press, poster, magazine and direct mail activity starting on September 11, the official launch date.

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…as competition forces Virgin Vodka to cut price

Marketing Week

Virgin Trading Company is slashing the price of one litre Virgin Vodka bottles – to be launched before Christmas – by 40 per cent. The decision raises speculation that Virgin is finding it hard to maintain the brand’s premium positioning. It will be the first time Virgin Vodka, which launched in May, has been price […]

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Marketing Week

Robbie Williams, teen idol and former Take That popster, is to appear in a series of advertisements for Pepsi – dressed as a woman. The teenage heart-throb will appear on posters for Pepsi’s 7-Up Light dressed in a woman’s wig, bikini bottoms and stilettos. Pepsi is hoping his appearance will appeal to the 7-Up target […]

Marketers urged to use multimedia

Marketing Week

Traditional broadcast thinking applied to new media is obsolete – in the future, dialogue will build brands, marketing directors will be told this week. In a so-called “white paper” from new media communications specialist AKQA, marketers are advised to ignore claims by some traditional media owners that only their media can build brands. “That’s a […]

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