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Robbie Williams, teen idol and former Take That popster, is to appear in a series of advertisements for Pepsi – dressed as a woman. The teenage heart-throb will appear on posters for Pepsi’s 7-Up Light dressed in a woman’s wig, bikini bottoms and stilettos. Pepsi is hoping his appearance will appeal to the 7-Up target audience of 15 to 24-year-olds. Williams joins a long line of celebrities who have endorsed the 7-Up brand including Michael Jackson, Cindy Crawford, Pamela Anderson and Andre Agassi.

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