Blockbusters push up cinema admissions

UK cinema admissions were up 15 per cent year-on-year in July despite the heatwave and poor attendance in the first four months of the year, according to the latest Cinema Advertising Association figures.

Summer blockbusters including Batman Forever, Judge Dredd and Casper boosted cinema attendance to 10.7 million in July.

Further releases, including Die Hard with a Vengeance, Waterworld and Mel Gibson’s latest adventure Braveheart, are expected to boost August and September figures.

The movie industry is confident ad revenue will exceed last year’s level. Advertising Association figures indicate that cinema ad revenue was 52m in 1994.

“The low audiences earlier in the year were definitely a blip,” says Rank Screen Advertising sales manager Andy Williams. “A key reason was that the release of many major blockbusters was scheduled for the second half of the year.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here