DRTV ad figures don’t add up

Although your article last week on World Vision’s use of DRTV as a recruitment channel made very interesting reading, “Commercial success” (MW August 25), it contained two errors that need to be corrected.

Firstly, the 24-hour famine raised 1.5m, not 250,000.

Additionally, the production cost of the Playground Nightmare ad that we produced for World Vision was 6,000, not 600,000. It’s really beyond belief that a charity DRTV commercial could ever cost the sort of money you suggest.

David Poole

Managing director

DP&A

London W1

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