DRTV ad figures don’t add up
Although your article last week on World Vision’s use of DRTV as a recruitment channel made very interesting reading, “Commercial success” (MW August 25), it contained two errors that need to be corrected.
Firstly, the 24-hour famine raised 1.5m, not 250,000.
Additionally, the production cost of the Playground Nightmare ad that we produced for World Vision was 6,000, not 600,000. It’s really beyond belief that a charity DRTV commercial could ever cost the sort of money you suggest.
David Poole
Managing director
DP&A
London W1