SBHD:

BYLN:

Reebok’s European sector is to be split into three divisions, following the departure of European senior president Bruce Nevin to the US as head of the international operation. Reebok UK general manager Roger Best has been named as northern European vice president.

Cunard Line is interviewing candidates for a new post – sales and marketing director, Europe, Middle East and Africa.

Pepsi-Cola International has appointed John Maltman as vice president, sales, PCI Europe. He takes over the responsibilities held by Paul Steele, who was group vice president for PCI before moving to the Hilton International hotel group (MW April 14).

The Peperami character will star in a multiformat computer game to be launched internationally next year. The game is still in development, and will have promotional support from Unilever’s Van den Bergh Foods.

Elida Gibbs is launching Addiction, a range of perfumes for men and women under its Fabergé banner.

Lex Vehicle Leasing has appointed Richard Koster as marketing director.

Tesco has denied reports that it is developing a debit card to be introduced next year. Tesco already has its Clubcard loyalty scheme and therefore has a significant database on hand. Marks & Spencer is the only store which provides a debit card.

Shell UK and Don Marketing have agreed that the only way to settle their dispute over payment for promotional work will be through the courts. Shell made the announcement after meeting with managing director John Donovan.

Facia group marketing director Trevor Bell says the company is in negotiations to buy a middle-market women’s retail chain. Wallis, part of the Sears group, and Burton Group’s Dorothy Perkins are understood to be likely targets.

Scottish & Newcastle Retail has appointed Suzanne Trew as marketing manager for Scottish Inns and Simon Farrell as marketing manager for Pennine Inns.

Burger King has appointed Craig Bushey as senior vice president, operations, for Europe, Middle East and Africa. He will report to Nelson Marchiolo, vice president of operations and sales, international.

Ferry operator Stena Sealink is understood to have asked J Walter Thompson to pitch for its expanded advertising account, worth about 10m.

The account is held by GGT, although it is not clear if GGT will also pitch for the business which was worth 5.5m (Register-MEAL) last year.

It is understood that Stena, which yesterday announced a raft of strategic moves including a new corporate identity, approached JWT and asked it to pitch. JWT refused to comment.

The move comes as the war between the cross-channel passenger services, including P&O Ferries and the Channel Tunnel operating companies, intensifies with disputes over the number of passengers and vehicles carried.

Next year Stena will add a fourth superferry to the key Dover-Calais route to offer a total of 27 daily sailings and a fast ferry service between Newhaven and Dieppe.

It is dropping the name Sealink from its branding and will operate under the identity Stena Line from January 1, when its pooling arrangement with French ferry operator SNAT formally ends.

SNAT used to handle continental marketing for the operation, so Stena is now setting up a sales, marketing and port operation in France. It will create about 350 new jobs in France and 150 in the UK.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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