Travel agents feed off fresh information

The Diary witnessed the travel industry’s “battle of the summer brochure launches” at first hand last week. In fact, it took place between the starter and dessert at lunch last Thursday with one industry marketing chief. The choice of starter was accompanied by a phone call to say that AT Mays, the UK’s third largest travel agency chain, was offering 12 per cent discounts, raising the ten per cent offered by the multiples before lunch. With the main course came a call confirming that brochures had been put on sale that day, one day before the tour operators’ agreed September 1 launch date and breaking their gentleman’s agreement. By pudding, agencies were on the line – hovering over ad copy with the question: what discount shall we quote? Indigestion was the order of the day.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why


M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here