J Walter Thompson has poached KHBB’s new media director Denise Porter three weeks after she was promoted to the job.
Porter will be joining JWT’s media management team, running the planning team on its Kellogg account in the UK and Europe. She will also have a new business role.
Her departure from KHBB, where she replaced former media director Rod Lewis, casts doubt on the future of the agency’s media department.
Media buying for KHBB clients is handled by its sister Cordiant agency, Zenith, whereas KHBB does the media planning.
A proposed management buyout of KHBB from the Cordiant group is understood to have failed and the agency, whose clients include Uniroyal, Carlsberg-Tetley and the GM Card from Vauxhall, faces an uncertain future as an independent. Cordiant has already disposed of KHBB’s networks in the US and mainland Europe.
Porter is JWT media director Mike Wood’s third high-profile appointment since he took on the post in January.
Last week he appointed Kevin Razvi, deputy media director of 20/20 Media, as assistant media director and in June he took on James Walker from the Henley Centre as media development director.
Further changes are expected in the media department in the coming weeks.