Milk marketing makes its mark

I write with regard to your analysis piece “Can generic ads spread the word” (MW August 25) concerning generic marketing and the demise of the Butter Council. One omission that was slightly surprising, in an otherwise excellent feature, was that your reporters did not mention the National Dairy Council (NDC).

The NDC has been the dairy industry’s generic marketing body in England and Wales for 75 years and, despite changes in the industry, it is still going strong.

Within the past nine months we have launched two new television campaigns, and we continue to undertake valuable work for the industry in a number of areas.

Peter Crowe

Milk manager

National Dairy Council

London W1

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