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The Man from Del Monte is back, selecting fruits in exotic locations in a new TV ads created by Young & Rubicam. The 1.5m campaign, which breaks next week, features a number of new Del Monte products including Chilled Juice, Dried Fruits and Sorbets, as well as the familiar Del Monte canned pineapple and fruit […]

Remember the row between rich brand owners and wealthy retailers accused of producing “copycat” products? It rumbled on for most of 1994 until a ceasefire was agreed. But one member of the British Producers & Brand Owners Group, Gillette, has taken justice into its own hands. In a series of dawn raids, it netted 85,000 […]

After a disastrous year of spiralling discounts, UK tour operators are not optimistic about consumer demand. But as they invest heavily in branding campaigns, the increased cost will have to be passed on to consumers.