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Banks Hoggins O’Shea is running a TV teaser campaign for the launch of the Lion King Disney video. The ads feature a series of images with the message “the King is coming” and will break on September 15. They last only five seconds and will not feature any clips from the film. The Lion King, which is already the biggest selling video in the US, will launch through Disney’s retail arm Buena Vista on September 20. A poster campaign will accompany the TV ads.

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