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The Man from Del Monte is back, selecting fruits in exotic locations in a new TV ads created by Young & Rubicam. The 1.5m campaign, which breaks next week, features a number of new Del Monte products including Chilled Juice, Dried Fruits and Sorbets, as well as the familiar Del Monte canned pineapple and fruit juices. It also features a new actor in the Panama hat and white suit.

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British American Tobacco has lost a second senior international brand specialist. UK-based Iain Hacking was general manager for international US brands in markets outside North America. He was responsible for Lucky Strike, Kent, US Pall Mall and Barclay. It is understood Hacking has left to write a book and has been replaced by David Grime, […]

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I suspect Bayer will be surprised to read in George Pitcher’s piece, “True cost of drug dependency” (MW August 25), that it is the German company that has purchased “Marion Merrell Dow in the US for 4.4bn”. Actually, the purchaser is Germany’s largest chemical and pharmaceutical group – our own parent company Hoechst AG. Tony […]