P&G raises hell over Satan claim

US household products giant Procter & Gamble is going to court to quash long-standing rumours that the company is connected with Satanism.

US household products giant Procter & Gamble is going to court to quash long-standing rumours that the company is connected with Satanism.

The rumours allege that P&G’s president talked about Satanism on the US talk-show Donahue and that the company’s moon and stars trademark is a Satanic symbol. The rumours first started 15 years ago. The company has received 200,000 calls and letters on the subject.

P&G has filed a lawsuit against Randy Haugen, a high-ranking distributor for Amway Corporation. Amway is a competitor to P&G and the largest US direct sales firm with a turnover of $5bn (3.2bn). Haugen, a member of the committee responsible for Amway’s business ethics, is alleged to have spread rumours about P&G and Old Nick to other distributors through Amway’s voice-mail system.

P&G says that more than half the lawsuits it has previously filed on the topic concerned Amway distributors.

Although it is hard to see how such innocuous products as Daz, Bounce and Pampers could inspire such controversy, at the beginning of March consumer queries to P&G on the subject were running at 22 a day. This reached a peak of almost 200 a day in May, when the latest wave of speculation began to spread.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here