Second BAT man quits top position

British American Tobacco has lost a second senior international brand specialist.

UK-based Iain Hacking was general manager for international US brands in markets outside North America. He was responsible for Lucky Strike, Kent, US Pall Mall and Barclay.

It is understood Hacking has left to write a book and has been replaced by David Grime, ex-marketing director for BAT in Chile.

Hacking is the second senior figure to leave. Tom Whitehair, vice president of marketing at BAT’s US subsidiary Brown and Williamson, is to retire at the end of the year. Whitehair will be replaced through the internal promotion of Ben Bexon.

Hacking and Whitehair have spent a combined 48 years working for British American Tobacco.

“Both had overall responsibility for marketing in their respective areas,” says a BAT spokesman. “But there will be no agency changes.”

BAT centralised its 65m global advertising into Bates Worldwide in January.

Parent BAT Industries has four tobacco divisions; Brown and Williamson in the US, Souza Cruz in Brazil, BAT Germany and British American Tobacco which is responsible for all other markets including Japan, Korea and Europe, minus Germany. BAT does not directly market in the UK although its European operation is centred here.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here