United Y-front against the French

The French Embassy has been inundated with hate mail from writers pledging to give up their favourite French plonk or perfume following the resumption of nuclear testing at Muroroa Atoll.

How far it has hit French products has yet to be calculated. But an embassy spokeswoman says that if the mail coming into her office is representative, French wine sales could tumble.

Rainey Kelly Campbell Roalfe’s campaign for Media Natura showing the attempted assassination of President Jacques Chirac should have given the embassy an indication of public opinion. However, the latest anti-nuclear marketing ploy – introduced this week – marks a fresh offensive. Underwear giant Jockey is giving men a chance to make their point with a range of anti-nuclear underwear, on sale in New Zealand this week.

British men may also get a chance to bare all in the name of nuclear protestation. UK Jockey marketing chiefs are looking at introducing the briefs decorated with a frog and a mushroom cloud. If the prospect of Poms dropping their trousers does not deter the French, nothing will.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here