Carlsberg-Tetley (C-T) is poised to announce a round of redundancies in its marketing department as part of the strategic review undertaken by acting marketing director Doug Scott.
It is believed Scott will pare down the marketing department, chopping brand roles and streamlining the ales and lager divisions. Observers believe the cuts will be “substantial” and seek to reduce the duplication of roles. An announcement is expected in the first week of October.
One observer believes the job cuts will be followed by a rationalisation of brands. C-T has a raft of small brands, such as Barleycorn Pale Ale, Falcon Lager and Tetley Falstaff Bitter and there is a conflict between Carlsberg lager and Castlemaine XXXX.
The company has already scrapped the role of marketing controller for standard lagers, held by Mike Davies. He becomes marketing controller for ales, and it is understood John Slade, premium lager controller will become controller for all lagers (MW August 25).
C-T says there is an “ongoing strategic review of the business and the results will be announced in the autumn”. But the company says no decisions have yet been taken.