FreePages shifts 7m brief into Manifesto

Telephone classified directory FreePages is moving its 7m advertising account out of Chiat/Day and into Manifesto, more than doubling the agency’s billings.

Manifesto, which started up two years ago, won the business after a pitch against a number of unnamed agencies. The win brings the value of the agency business to about 12m.

FreePages is increasing its spend by about 4m, which will go into an autumn campaign to launch a new corporate identity.

FreePages chief executive officer Nigel Robertson says: “We were looking for an advertising solution that communicates the distinct identity and benefits of our service.”

The service competes with Talking Pages, Yellow Pages and Thomson Directories. It runs various additional freephone services and is setting up a site on the Internet.

Media buying remains with TMD Carat.

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