Making a real drama out of a crisis
Former Saatchi & Saatchi creative director Alex Donald wants to make a comeback. He left the agency in 1989 but now believes it is time to return, but to the other side of the camera.
Former Saatchi & Saatchi creative director Alex Donald wants to make a comeback. He left the agency in 1989 but now believes it is time to return, but to the other side of the camera. Donald – opening next week in Lost in the Mirror at Battersea Arts Centre – quit Saatchi after a career that included work on the Silk Cut, BA and DHL accounts, to go to drama school.
“The most difficult thing is going to castings for ads and standing in front of people and hoping that they don’t recognise you from the days at Saatchi,” says Donald.
So far he need not have worried – he has not been recognised and the only ad work he has secured is a test commercial for Tom Caxton Homebrew.
“When things were going well at Saatchi I bailed out but it was a good training ground – it had a real sense of drama,” says Donald without a hint of irony.
