Nintendo UK row hits JWT Manchester

The future of the Total Home Entertainment (THE) account at J Walter Thompson Manchester is hanging in the balance following a series of acrimonious exchanges between THE and the agency’s London offices.

The confusion over the account’s future follows JWT London’s resignation of the Nintendo UK account last week (MW September 15) which is controlled by THE (MW August 4).

THE is understood to be angered by comments made by JWT about THE in the wake of the resignation. In a statement, JWT chief executive Dominic Procter says THE did not share the agency’s belief that “it is vital to take a long term view of both the market, and …the marketing of a brand”. Procter is referring to THE’s decision to make JWT repitch for the Nintendo advertising account next year.

Although the 500,000 branding work is not connected to Nintendo, THE is understood to have met its agency and threatened to withdraw the account. There is some confusion over the outcome of the meeting.

In a statement yesterday (Tuesday), THE said it had dismissed the Manchester agency. But, despite earlier confirmation from JWT Manchester that it has lost the account, it made a statement as Marketing Week went to press claiming the outcome of the talks was amicable and the account was safe.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here