Allied Domecq Spirits & Wine has appointed a swathe of marketing directors for all its brands as part of the long-running marketing shake-up, announced last July.
The company has taken the unusual step of appointing marketing directors for the brands before announcing the brand directors. Senior marketing staff are understood to be unhappy with the restructure and down-grading of many of their roles.
Three marketers have been appointed to report to Martin Riley, Ballantine’s VP/international brand director. Richard Gowar becomes marketing director for Ballantine’s Finest, Derek Seddon for Ballantine’s Aged Brands, and Jeremy Weatherhead for Laphroaig and Malt Whisky.
Nick Johnston will head the Beefeater division and Courvoisier’s marketing director will be Keith Burton.
At the US brand centre, Eric Relyea becomes the international brand director for Kahlua and Mike Hounsell assumes the marketing role. Ron Ossip becomes international brand director for Canadian Club and Carrie Messing will be marketing director.
A brand appointment has yet to be announced for Tia Maria, but Neil McMillan takes up the marketing post. The company has already ap-pointed former Beefeater Gin marketing director Riley as interna- tional brand director of Ballantine’s.
All the team members are internal appointments but Allied Domecq is having problems finding staff to fill the roles of VP/International brand directors for Beefeater gin, Courvoisier and Tia Maria.